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MENTAL MODEL · M3669

Strategy Canvas

Strategy Canvas
BusinessmediumStrategic Management
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Updated 2026-08-05

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INTRODUCTION

English translation pending.

CORE DEFINITION

A blue ocean strategy tool from Kim and Mauborgne, the strategy canvas places the industry's key competing factors on the horizontal axis and each firm's level of investment on the vertical axis. The line drawn for a firm is its value curve, and its shape shows whether the strategy is convergent with rivals or genuinely differentiated.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Landscape mapping: see at a glance whether your strategy simply mirrors rivals. - Curve design: reshape the line instead of matching the industry pattern. - Focus test: check whether your value curve has a clear, distinctive shape rather than an average one.

anchor

Anchor fast decisions

Translating strategy into a shared visual object makes convergence visible. When curves run parallel, firms compete on the same factors and the market is crowded; when a curve zig-zags, the firm is strong on some factors and deliberately weak on others, which is where uncontested space appears.

MINIMUM ACTION

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Practice this model in one real situation:

Check to track your progress (stored locally)
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Source support: Explicit

  • link
    wiki.mbalib.comhttps://wiki.mbalib.com/wiki/Value_canvasZH · Explicit
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