Stereotype Content Model, SCM
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
Our stereotypes of others are primarily based on two dimensions: warmth (whether they have good intentions) and competence (whether they have the ability to act). - High warmth, high competence: admiration (e.g., Olympic champions). - High warmth, low competence: pity (e.g., the elderly). - Low warmth, high competence: envy (e.g., the rich, Jews). - Low warmth, low competence: contempt (e.g., the homeless).
SCAFFOLDING EFFECT
Reduce cognitive load
- Persona management: In the workplace, if you are too strong (high competence) but not approachable (low warmth), you will be envied and ostracized. You need to deliberately expose weaknesses or show vulnerability (increase warmth).
Anchor fast decisions
Evaluation of groups is organized by two dimensions—warmth (intentions of goodwill) and competence (ability to act)—which combine to produce four emotional reactions: admiration, pity, envy, and contempt, each corresponding to different behavioral tendencies.
MINIMUM ACTION
In progress 0/4Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Stereotype_content_modelverified
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