Normalization of Deviance
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
The normalization of deviance: small violations repeatedly occur without correction and gradually become accepted as normal, lowering the threshold until a major error occurs (e.g., the Challenger disaster).
SCAFFOLDING EFFECT
Reduce cognitive load
Frequent small deviations become the norm, eventually leading to disaster.
Anchor fast decisions
When an organization repeatedly crosses safety or normative boundaries without immediate consequences, the initial 'violation' gradually becomes normalized, and standards are quietly lowered. Each successful crossing of the red line without punishment reinforces the expectation that 'it's okay this time,' redefining abnormal behavior as acceptable.
MINIMUM ACTION
In progress 0/4Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Normalization_of_devianceverified
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