Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M1146

Law of Shitty Clickthroughs

Law of Shitty Clickthroughs
CreateHigh supportInnovation Methods
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The effectiveness of any marketing channel (such as banner ads, email, SMS) will inevitably decline over time. Because users develop antibodies, and competitors flood the channel.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Innovation anxiety. Do not rely on existing acquisition channels. Must always be looking for the next 'uncontaminated' dividend channel, because the current gold mine will eventually turn into mud.

anchor

Anchor fast decisions

Refers to low-quality, clickbait, or bait-style content often achieving abnormally high click-through rates (CTR), leading to metric distortion where 'the more watery, the more clicked', causing optimizing CTR to degrade the content ecosystem.

MINIMUM ACTION

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Source support: Explicit

  • link
    andrewchen.comhttps://andrewchen.com/the-law-of-shitty-clickthroughs/ZH · Explicit
    verified

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