Heuristic-Systematic Model
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
People switch between two modes when processing information: heuristic (relying on simple cues for quick judgments) vs. systematic (deep analysis of evidence).
SCAFFOLDING EFFECT
Reduce cognitive load
Persuasion strategy selection. Understand which mode the audience will use to process information, and design persuasion strategies accordingly.
Anchor fast decisions
The heuristic-systematic model describes decision-making as a dual-system of fast (System 1) and slow (System 2), and how heuristics save effort.
MINIMUM ACTION
In progress 0/2Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Heuristic-systematic_model_of_information_processingverified
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