HARD
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
A goal-setting framework proposed by Mark Murphy, emphasizing emotional drive: four characteristics: - H (Heartfelt): connected to personal values and passions - A (Animated): vivid and visualizable goals - R (Required): urgent and indispensable - D (Difficult): challenging and requiring effort.
SCAFFOLDING EFFECT
Reduce cognitive load
Emotionally driven, transcending rationality. Unlike SMART goals which focus on rational analysis, HARD goals emphasize emotional connection and intrinsic motivation, believing that goals that truly drive action must touch the heart.
Anchor fast decisions
Proposed by Mark Murphy, this goal framework emphasizes emotional drive: Heartfelt, Animated, Required, Difficult. The mechanism complements SMART's rational analysis—goals that truly drive action must **touch intrinsic emotions and motivations**, not just be logically sound.
MINIMUM ACTION
In progress 0/4Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Hardverified
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