Cognitive Scaffold

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MENTAL MODEL · M4478

Appeal to Nature

Appeal to Nature
DecideHigh supportDecision Science
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Updated 2026-08-02

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INTRODUCTION

English translation pending.

CORE DEFINITION

An informal fallacy related to the naturalistic fallacy identified by G. E. Moore. The appeal to nature infers that something is good, safe, or right because it is natural, and bad or dangerous because it is artificial. The inference fails because facts about origin do not establish value, and because nature includes poisons, pathogens, and predation. Assessments should rest on the properties and effects of the thing itself.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Strip the label: remove the natural or synthetic framing before evaluating the claim - Ask for the specifics: request the ingredient, dose, and evidence rather than the origin story - Compare like with like: weigh benefits and risks of each option rather than ranking them by source

anchor

Anchor fast decisions

Naturalness is a fact about provenance, while goodness is an evaluative property, so the inference crosses from description to evaluation without justification. The error is persuasive because natural things evoke familiarity and safety, which are then transferred to the claim. Because nature contains both beneficial and lethal substances, provenance carries no reliable information about safety.

MINIMUM ACTION

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Source support: Explicit

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    zh.wikipedia.orghttps://zh.wikipedia.org/wiki/%E8%A8%B4%E8%AB%B8%E8%87%AA%E7%84%B6ZH · Explicit
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