Cognitive Scaffold

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MENTAL MODEL · M3939

Goebbels Effect

Goebbels Effect
BehaviorHigh supportPsychology
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Repeated lies are accepted as truth, especially when the repetition comes from an authoritative source or when there is a lack of contradictory information.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

A tool for critical information assessment. It reminds us to be vigilant about information we hear repeatedly, especially when it lacks evidential support, and to actively seek diverse perspectives and fact-checking.

anchor

Anchor fast decisions

It refers to the communication effect that "a lie repeated a thousand times becomes truth." Frequent repetition enhances familiarity and perceived credibility. The mechanism is the manipulation of the exposure effect and cognitive fluency.

MINIMUM ACTION

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Source support: Explicit

  • link
    zh.wikipedia.orghttps://zh.wikipedia.org/wiki/%E6%88%88%E5%9F%B9%E5%B0%94%E6%95%88%E5%BA%94ZH · Explicit
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