Cognitive Scaffold

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MENTAL MODEL · M3663

Blue Ocean Strategy

Blue Ocean Strategy
BusinessHigh supportStrategic Management
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Version 1.0.0 · Updated 2026-07-28

CORE DEFINITION

Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed in the book.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed in the book.

anchor

Anchor fast decisions

Create new demand in unknown market space (blue ocean) and escape competition, rather than fighting in the existing red ocean. Achieve both differentiation and low cost through value innovation.

MINIMUM ACTION

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/Blue_Ocean_StrategyZH · Explicit
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