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MENTAL MODEL · M3585

SWOT Analysis

SWOT Analysis
BusinessHigh supportStrategic Management
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

By analyzing an organization's Strengths, Weaknesses, Opportunities, and Threats, it assesses its competitive position and development strategy.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Strategic health check table. It forces you to look at both internal (strengths/weaknesses) and external (opportunities/threats) factors, avoiding "blind spots." However, note that it only provides a snapshot, not weights or priorities.

anchor

Anchor fast decisions

Use a 2×2 to juxtapose internal and external factors: internal strengths S/weaknesses W, external opportunities O/threats T; strategies are generated by crossing them—SO attack, WO improve weaknesses to seize opportunities, ST use strengths to avoid threats, WT defend. It forces simultaneous internal and external consideration, avoiding "blind spots."

MINIMUM ACTION

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Practice this model in one real situation:

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/SWOT_analysisZH · Explicit
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