Cognitive Scaffold

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MENTAL MODEL · M3246

The Third Wave Experiment

The Third Wave Experiment
BehaviormediumSocial Psychology
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Updated 2026-08-01

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INTRODUCTION

English translation pending.

CORE DEFINITION

Conducted by history teacher Ron Jones at Cubberley High School in Palo Alto in 1967, the experiment began as a lesson on why Germans did not resist the rise of Nazism. Jones introduced strict discipline, a salute, membership cards, and a sense of collective superiority. Within five days the movement, called the Third Wave, had spread well beyond his classroom, and students were reporting peers for disloyalty. Jones ended it by admitting the whole thing was an experiment. The episode became a widely cited demonstration of situational power over individual character.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Early warning: spot rituals, loyalty tests, and superiority claims forming quietly inside a group. - Culture audit: check whether cohesion is being bought by erasing individual identity. - Obedience check: ask what your group rewards and what it actually punishes.

anchor

Anchor fast decisions

Authoritarian movements work through ordinary social mechanisms rather than extraordinary evil. Clear rules reduce uncertainty, shared symbols create belonging, and a sense of superiority grants members status. Together these rewards make compliance feel good and dissent feel like betrayal, so members police each other without a leader needing to coerce them. The speed comes from the incentives, not from any special pathology in the participants.

MINIMUM ACTION

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Source support: Explicit

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    baike.baidu.comhttps://baike.baidu.com/item/第三浪潮实验ZH · Explicit
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