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MENTAL MODEL · M2867

Information Avoidance

Information Avoidance
BehaviorHigh supportPsychology
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Updated 2026-07-31

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INTRODUCTION

English translation pending.

CORE DEFINITION

Information avoidance is a documented behaviour in judgement and decision research. People deliberately forgo available information, such as medical test results or account balances, because learning the truth would produce anxiety, regret, or a sense of lost control. The avoidance is emotional rather than rational in the narrow sense: the cost of looking is low, yet anticipated pain outweighs the anticipated value of acting. It is the opposite of information seeking and is often called the ostrich effect.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Facing Facts: recognise the urge not to look and force yourself to open the file anyway. - Testing Value: ask what you could change if you knew, and act when the answer is something. - Lowering the Threshold: read a summary first so the shock is smaller and action can follow.

anchor

Anchor fast decisions

Anticipated negative emotion is itself aversive, so the mind treats not looking as relief. Because the relief is immediate and the cost is delayed, the trade feels favourable in the moment. The result is a stable short-term gain against a larger long-term loss, and the pattern repeats because the avoidance is never punished at the time it occurs.

MINIMUM ACTION

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Source support: Explicit

  • link
    cmu.eduhttps://www.cmu.edu/dietrich/news/news-stories/2017/information-avoidance.htmlZH · Explicit
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