Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M2593

Possible Selves

Possible Selves
BehaviorHigh supportPsychology
Included
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Version 1.0.0 · Updated 2026-07-31

CORE DEFINITION

Cognitive representations of our future selves, including the 'ideal self' (who we want to become), the 'expected self' (who we might become), and the 'feared self' (who we are afraid of becoming).

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Driving change. Simple goals (e.g., 'lose weight') often lack motivation, but a concrete 'feared self' image (e.g., 'an obese person lying in a hospital bed') can provide strong avoidance motivation; the 'ideal self' provides approach motivation.

anchor

Anchor fast decisions

Markus proposed that the self-concept includes a temporal dimension: representations of 'who one might become in the future' (ideal/expected/feared). These possible selves serve as motivational anchors—the ideal self provides approach goals, the feared self provides avoidance motivation, guiding current behavior.

MINIMUM ACTION

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Source support: Explicit

  • link
    psychologicalscience.orghttps://www.psychologicalscience.org/news/want-to-make-a-change-conjure-your-possible-selves.htmlZH · Explicit
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