MENTAL MODEL · M2525

Martec’s Law

BusinessHigh supportManagement

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Version 1.0.0 · Updated 2026-07-31

CORE DEFINITION

Technology changes at an exponential rate, while organizations change at a logarithmic rate. -

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Mathematical explanation of resistance to change. - This reveals the root of modern corporate anxiety: the gap between technology and organization widens over time. Managers need not feel ashamed; it is a physical property of the system. To narrow the gap, one cannot rely solely on introducing new technology; one must forcibly increase the organization's rate of change through agile organization or small-team operations.

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Anchor fast decisions

Martec's Law states that technology advances at an exponential rate, while organizational and human adaptation changes at a logarithmic rate. The mismatch in rates causes organizations to perpetually 'chase' technology. It characterizes the adaptation gap in technology adoption.

MINIMUM ACTION

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Practice this model in one real situation:

A descriptive law, not a method. Assess the gap between a new technology and organizational processes/capabilities
anticipate the time and organizational change costs required for adaptation
accordingly, plan for gradual implementation rather than one-time replacement.

Check to track your progress (stored locally)

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Source support: Explicit

link
chiefmartec.comhttps://chiefmartec.com/2016/11/martecs-law-great-management-challenge-21st-century/ZH · Explicit
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