Disintermediation
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
Using network technology to cut out middlemen (wholesalers/distributors/brokers) in the supply chain, allowing producers to directly connect with consumers (DTC).
SCAFFOLDING EFFECT
Reduce cognitive load
- Value chain restructuring: If your business is a middleman making money from information asymmetry, you are dying. The only way out is to transform into a 'service provider', offering value-added services beyond simple connection.
Anchor fast decisions
Technology or institutional changes bypass traditional intermediary links, enabling direct interaction between producers and consumers, reducing transaction costs and restructuring the value chain. The Internet and blockchain are typical enablers, allowing matching and trust to be partially handled by algorithms.
MINIMUM ACTION
In progress 0/4Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Disintermediationverified
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