Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M1550

Sales Funnel

Sales Funnel
Learn & MetacognitionHigh supportCognitive Science
Included
account_tree

Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

A model describing the entire process from potential customers becoming aware of a product to ultimately making a purchase (Awareness -> Interest -> Desire -> Action). The number of people decreases at each stage, forming a funnel shape.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Diagnose conversion bottlenecks. If final sales are low, check which stage of the funnel is blocked: is it insufficient exposure (funnel mouth too small), or is it high price causing loss of interest (stuck in the middle)?

anchor

Anchor fast decisions

Divide the customer journey from awareness to purchase into several progressively narrowing stages, with a portion of people dropping off at each stage, forming a funnel shape.

MINIMUM ACTION

In progress 0/3

Practice this model in one real situation:

Check to track your progress (stored locally)
Learning progress0%
account_treeGenealogyexpand_more
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Source support: Explicit

  • link
    en.wikipedia.orghttps://en.wikipedia.org/wiki/Sales_process_engineeringZH · Explicit
    verified

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