MENTAL MODEL · M0966

Here Comes Everybody

BusinessHigh supportManagement

Included

Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Internet-based group action does not require traditional hierarchical organization. Through 'mass amateurization', ordinary people can spontaneously organize to accomplish complex tasks (e.g., writing Wikipedia, developing Linux).

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Leverage self-organizing forces. Do not blindly trust traditional bureaucracy. In the digital age, as long as suitable platforms and tools are provided, loosely organized 'crowds' can demonstrate astonishing productivity.

anchor

Anchor fast decisions

Clay Shirky proposed that the Internet reduces the 'transaction costs of group collaboration' to extremely low levels, enabling strangers to self-organize without hierarchical directives. When 'shared interest + easy-to-use collaboration tools + low coordination costs' are all present, amateurs can aggregate into collective output comparable to professional institutions. The traditional rationale for organizations existing to reduce transaction costs is weakened.

MINIMUM ACTION

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Practice this model in one real situation:

To mobilize group action, first provide low-barrier participation tools and clear common goals. Remove coordination friction such as approvals and hierarchies, making contributions visible and cumulative. Use reputation/feedback rather than commands to sustain momentum. Identify and empower core contributors (similar to nucleation).

Check to track your progress (stored locally)

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Source support: Explicit

link
en.wikipedia.orghttps://en.wikipedia.org/wiki/Here_Comes_EverybodyZH · Explicit
verified

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