Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M0626

Unity Principle

Unity Principle
CollaborateHigh supportCommunication
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The seventh influence principle proposed by Cialdini. It is not just 'I like you' (liking), but 'even if you are wrong, I am on your side' (identity symbiosis). Based on deep identity recognition of race, place, family, or common enemy.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Ultimate persuasion. Do not just emphasize benefits (it is good for you), but emphasize identity (we are the same kind of people). Use the word 'we', emphasize common origin or enemy.

anchor

Anchor fast decisions

One of Cialdini's influence principles, built on deep identity recognition (blood, geography, common enemy), making people tend to side with 'their own' even when the other is wrong. It goes beyond liking, touching the 'us vs. them' boundary of belonging.

MINIMUM ACTION

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Practice this model in one real situation:

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Source support: Explicit

  • link
    baike.baidu.comhttps://baike.baidu.com/item/%E8%81%94%E7%9B%9F%EF%BC%9A%E4%BA%92%E8%81%94%E7%BD%91%E6%97%B6%E4%BB%A3%E4%BA%BA%E6%89%8D%E5%8F%98%E9%9D%A9/22056864ZH · Explicit
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