Feature Positive Effect
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
People are more likely to notice the presence of a feature (Feature Positive) than its absence (Feature Negative). (For example, it is easy to notice bad news, but not to notice that 'no bad news occurred today').
SCAFFOLDING EFFECT
Reduce cognitive load
Detecting absence. The wisdom of Sherlock Holmes lies in noticing the 'dog that did not bark'. When analyzing problems, make a specific list: 'What events were expected but did not occur?' That is often where key clues are hidden.
Anchor fast decisions
Introducing or enhancing a certain feature brings the expected positive outcome. The mechanism is a leverage effect: key features amplify overall benefits.
MINIMUM ACTION
In progress 0/3Practice this model in one real situation:
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Source support: Explicit
- doi.orghttps://doi.org/10.3758/S13420-014-0148-8verified
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