Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M0320

Feature Factory

Feature Factory
BusinessmediumProduct Management
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

A pathological product development pattern. Teams focus only on "how many features were delivered" and "how many releases were made," without paying attention to "how much actual value was generated" or "how many user problems were solved."

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Value correction. Stop celebrating "launch" and only celebrate "results." If a feature is launched but no one uses it or it doesn't change metrics, it is not only not an achievement but also a liability (because it needs maintenance).

anchor

Anchor fast decisions

The root cause of the Feature Factory is "metric misalignment": when teams use "number of features delivered/release frequency" rather than "user value and outcome metrics" as success criteria, behavior is driven by metrics—continuously stacking features while ignoring adoption rates and impact. Features without value are not assets but liabilities due to ongoing maintenance, and they mask the real problems that should be solved.

MINIMUM ACTION

In progress 0/2

Practice this model in one real situation:

Check to track your progress (stored locally)
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Source support: Explicit

  • link
    36kr.comhttps://36kr.com/p/707253116902149ZH · Explicit
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