Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M12407

Marginal Revenue

Marginal Revenue
DecideHigh supportDecision Science
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The additional revenue obtained from selling one more unit of a product.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Pricing and output decisions. Compare with marginal cost to determine optimal output.

anchor

Anchor fast decisions

Marginal revenue is the increment in revenue from selling one more unit, which typically diminishes as sales volume increases, and serves as the basis for determining output and pricing.

MINIMUM ACTION

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Source support: Explicit

  • link
    en.wikipedia.orghttps://en.wikipedia.org/wiki/Marginal_revenueZH · Explicit
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