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MENTAL MODEL · M12402

Marginal Analysis

Marginal Analysis
DecideHigh supportDecision Science
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Updated 2026-08-15

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INTRODUCTION

English translation pending.

CORE DEFINITION

Marginal analysis examines the change in benefit or cost that comes from adding one more unit of input. It rests on three ideas: diminishing marginal returns, under which each new unit adds less output than the one before it; marginal utility, the satisfaction gained from one more unit consumed; and the optimal decision point, where marginal revenue equals marginal cost. The key condition is that the decision is made one unit at a time.

SCAFFOLDING EFFECT

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- Think in increments: judge the next unit rather than the total or the average. - Find the stopping point: keep investing only while marginal benefit exceeds marginal cost. - Spot the diminishing returns: notice when each extra unit buys less than its predecessor.

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What determines the best action is the comparison at the margin, because past costs are already sunk and totals cannot tell you whether the next unit is worth taking. The optimum sits exactly where marginal benefit and marginal cost meet.

MINIMUM ACTION

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Source support: Explicit

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    zh.wikipedia.orghttps://zh.wikipedia.org/wiki/%E8%BE%B9%E9%99%85%E5%88%86%E6%9E%90%E6%B3%95ZH · Explicit
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