Conversion Funnel
Updated 2026-08-17
INTRODUCTION
English translation pending.
CORE DEFINITION
A model that decomposes the path from first contact to final conversion into stages such as exposure, interest, consideration, and purchase, with users lost at each step so the counts taper like a funnel. The core proposition is that conversion rates are measurable per stage, which locates the bottleneck precisely, and the key qualification is that stage definitions must stay consistent across channels.
SCAFFOLDING EFFECT
Reduce cognitive load
- Stage definition: name the funnel's stages and one metric per stage before analysis. - Leak hunt: compute the conversion rate at each step to find the worst drop. - Focused fix: put all experimentation resources on the steepest drop only.
Anchor fast decisions
Each stage has its own attrition, so total conversion is the product of stage rates, which is why fixing a weak stage outweighs improving a strong one. A small gain at the worst step multiplies through every downstream stage, while gains at healthy steps wash out downstream.
MINIMUM ACTION
In progress 0/1Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Conversion_funnelverified
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