Marketing Funnel
Updated 2026-09-10
INTRODUCTION
English translation pending.
CORE DEFINITION
The marketing funnel divides the customer journey into stages such as awareness, interest, consideration, purchase and loyalty, with the number of people decreasing at each stage as through a funnel. Its claim is that a vague complaint about low conversion can be located to a specific stage, whether exposure is too small, the offer unattractive, or the final step itself broken.
SCAFFOLDING EFFECT
Reduce cognitive load
- Drop-off diagnosis: measure conversion at each stage to find the largest leak. - Layered design: match content and outreach to the stage the audience is in. - Cause isolation: separate insufficient exposure from a weak closing step.
Anchor fast decisions
Because the stages are ordered and each narrows, a loss at one stage propagates to all later ones. Measuring each stage converts an aggregate complaint into a located fault, so effort goes where the leak is rather than everywhere at once.
MINIMUM ACTION
In progress 0/1Practice this model in one real situation:
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Source support: Explicit
- wiki.mbalib.comhttps://wiki.mbalib.com/wiki/%E8%90%A5%E9%94%80%E6%BC%8F%E6%96%97%E6%A8%A1%E5%9E%8Bverified
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