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MENTAL MODEL · M7750

Association Rule Mining

Association Rule Mining
CultureHigh supportAnthropology
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Updated 2026-08-10

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INTRODUCTION

English translation pending.

CORE DEFINITION

A data mining method that searches transactional records for itemsets that co-occur frequently and converts them into if-then rules. The core proposition is that association strength can be quantified, so rules are ranked by support, which measures how often the pattern appears, confidence, which measures its conditional probability, and lift, which measures the gain over independence. The key qualification is that high support and confidence do not imply usefulness.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Threshold setting: fix the minimum support and confidence before mining. - Frequent itemset search: run an algorithm such as Apriori or FP-Growth over the transactions. - Lift filter: keep only rules whose lift shows a real gain over independence.

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Anchor fast decisions

Frequent co-occurrence is evidence that items are linked in the process that generated the data, whether that process is shopping, clicking, or diagnosing. Counting co-occurrences over many transactions converts that linkage into a measurable statistic, and the resulting rules make the pattern explicit. Ranking by lift separates genuine association from patterns that merely reflect how common each item already is.

MINIMUM ACTION

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/Association_rule_learningZH · Explicit
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