Cognitive Scaffold

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MENTAL MODEL · M7371

Ad Hominem

Ad Hominem
StructureHigh supportLogic
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The ad hominem fallacy: instead of refuting the argument itself, it attacks the character, motive, or background of the person making the argument; it is an informal logical fallacy.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Ad hominem (Latin for 'to the person'), short for argumentum ad hominem ('an argument to the person'), refers to when a speaker attacks the character, motive, or some other attribute of the person making an argument rather than the substance of the argument itself. This avoids genuine debate by creating a distraction and appealing to emotions rather than reason.

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The fallacy essentially substitutes personal attributes irrelevant to the truth value of the proposition for the argument itself; it often appeals to emotion, causing the audience to deviate from examining the reasons. Even if the attacked attribute is true, it does not constitute a refutation of the argument.

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/Ad_hominemZH · Explicit
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