Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M7366

Persona

Persona
CreateHigh supportDesign Thinking
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

A fictional typical user image constructed based on user research, including demographics, behavior patterns, goals, motivations, pain points, and needs—representing a group of users with a concrete "person." Scaffold role: turning the abstract into the concrete, giving empathy a target. When designing, you no longer face a vague "user group," but design for "Aunt Zhang," a living person.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Turning the abstract into the concrete, giving empathy a target. When designing, you no longer face a vague "user group," but design for "Aunt Zhang," a living person.

anchor

Anchor fast decisions

Based on real user research (interviews, data), abstract representative archetypes, turning the vague "user group" into a concrete "person" that can be empathized with, enabling the team to make decisions around the same target.

MINIMUM ACTION

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Practice this model in one real situation:

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Source support: Explicit

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