Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M7340

Amazon Six-Pager

Amazon Six-Pager
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Updated 2026-08-10

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INTRODUCTION

English translation pending.

CORE DEFINITION

The Amazon Six-Pager is a decision document format used at Amazon that replaces slide presentations with a six-page narrative memo covering context, problem, solution, and anticipated questions, which participants read in silence for about twenty minutes before discussion. Its core proposition is that continuous prose forces causal reasoning into the open in a way bullet points allow to hide. The key qualifier is that the format only works if the writing is genuinely narrative, since a pile of bullets dressed as a memo loses the benefit entirely.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Narrative forcing: write causal prose rather than bullets so that gaps in the logic become visible. - Silent reading: have everyone read the full document silently before the discussion begins. - Objection pre-answer: use the questions section to address the most predictable objections in advance.

anchor

Anchor fast decisions

Bullet points assert conclusions without showing the reasoning that connects them, so a weak link stays hidden behind formatting. A narrative must supply the transitions, and a missing transition is exactly where the argument fails. Silent reading then gives every participant the same information at the same time, removing the advantage held by whoever presents fastest.

MINIMUM ACTION

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Source support: Explicit

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    aboutamazon.comhttps://www.aboutamazon.com/news/company-news/2017-letter-to-shareholdersZH · Explicit
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