Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M6878

STP

STP
StructureHigh supportLogic
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

S (Segmentation): Market segmentation — dividing the market into distinct groups. T (Targeting): Target selection — choosing which segment(s) to serve. P (Positioning): Market positioning — establishing a differentiated image.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

The foundational logic of marketing strategy. Avoid saying everything to everyone; focus on a specific group and establish a clear position.

anchor

Anchor fast decisions

The strategic focus shifts from 'product seeking people' to 'people seeking product': first, divide the market into segments based on needs/behaviors (Segmentation); then, select the target segment that best matches your capabilities (Targeting); finally, implant a differentiated perception in the minds of that group (Positioning). The three steps are interlocking, avoiding the trap of saying everything to everyone.

MINIMUM ACTION

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Source support: Explicit

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How many steps of logical reasoning you must go through to get from what the audience already knows to the conclusion you want to convey.

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