SICAS
Updated 2026-08-13
INTRODUCTION
English translation pending.
CORE DEFINITION
SICAS is a consumer journey model for the social media era. Sense is the first contact with a brand through content or touchpoints; Interest is the curiosity that follows; Connect is a two-way relationship formed on social platforms rather than one-way push; Action is the purchase or registration; and Share is the user's public distribution of the experience, which becomes the entry point for other people's sense stage. Because sharing closes the loop, users act as both consumers and distribution channels.
SCAFFOLDING EFFECT
Reduce cognitive load
- Use touchpoint design: plan how new users will first sense the brand online. - Use two-way connection: build genuine social interaction rather than one-way push messaging. - Use share incentive: reward public posting so users feed the next awareness cycle for you.
Anchor fast decisions
In a networked market the journey is no longer linear. Users sense a brand through touchpoints, connect with it two-way on social platforms, act, and then share the experience as distribution nodes, feeding awareness back to new audiences. The share stage makes the loop self-recycling, so advocacy generates the next wave of reach.
MINIMUM ACTION
In progress 0/1Practice this model in one real situation:
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Source support: Explicit
- tech.sina.cnhttps://tech.sina.cn/2011-08-31/detail-iawzuney1750317.d.htmlverified
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