Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M6705

MABA

MABA
BusinessHigh supportMarketing
Included
account_tree

Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

A two-dimensional matrix of Market Attractiveness vs Business Ability, used to evaluate the strategic value of business units or market opportunities.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Match external opportunities with internal capabilities. Avoid focusing only on market heat or only on one's own strengths; force an internal-external matching analysis.

anchor

Anchor fast decisions

Two-dimensional combination: horizontal axis is market attractiveness (size, growth, profit pool), vertical axis is business ability (share, brand, channel). The quadrant of "high attractiveness + strong capability" should be prioritized for investment, while "low attractiveness + weak capability" should be exited or harvested. The essence is opportunity-capability matching, avoiding focusing only on external heat or only on one's own strengths.

MINIMUM ACTION

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Source support: Explicit

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