ICE
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
A formula for quickly determining task priority. Score = Impact × Confidence × Ease.
SCAFFOLDING EFFECT
Reduce cognitive load
Avoid indecision. When you have 10 "good ideas" in front of you, don't make a snap decision. Score each idea. You'll often find that projects that are "hard but high impact" (high I, low E) don't score as high as you'd think, and it's better to do the "simple and effective" ones first (high E, medium I).
Anchor fast decisions
The growth hacker's rapid prioritization formula: Score = Impact × Confidence × Ease. The mechanism is to avoid indecision—using a three-dimensional product instead of a snap decision. It often reveals that "hard but high impact" (high I, low E) items don't score as high, and it's better to do "simple and effective" (high E, medium I) projects first.
MINIMUM ACTION
In progress 0/4Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/United_States_Immigration_and_Customs_Enforcementverified
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