Cognitive Scaffold

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MENTAL MODEL · M6572

DO IT Method

DO IT Method
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Updated 2026-08-22

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INTRODUCTION

English translation pending.

CORE DEFINITION

The DO IT method is a structured creative process proposed by Robert Olson. Define states the problem and goal clearly. Open generates as many ideas as possible without judging them. Identify evaluates the options and selects the best one. Transform converts the chosen idea into concrete action. The method assigns divergence and convergence to their own dedicated steps, which overcomes the inertia that limits creativity when judging and generating happen at the same time.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Separate opening from judging: generate options freely first and evaluate them only afterwards. - Force a definition first: never hunt for solutions before the problem is clearly stated. - End in transformation: remember that an idea without a concrete action step is unfinished.

anchor

Anchor fast decisions

Robert Olson splits creative thinking into the four steps of Define, Open, Identify and Transform. The structure gives divergence and convergence each their own place, so judgment does not strangle generation and finished ideas actually reach execution.

MINIMUM ACTION

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/Creative_problem-solvingZH · Explicit
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