BCG
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
Stars: high growth, high share (burn cash for growth). Cash Cows: low growth, high share (cash cows). Question Marks: high growth, low share (gamble). Dogs: low growth, low share (discard). Scaffold role: cash flow transfusion logic. Use money earned by "Cash Cows" to support "Stars" and "Question Marks", decisively kill "Dogs". Without Cash Cows, Stars will starve; without Stars, the company has no future.
SCAFFOLDING EFFECT
Reduce cognitive load
Cash flow transfusion logic. Use money earned by "Cash Cows" to support "Stars" and "Question Marks", decisively kill "Dogs". Without Cash Cows, Stars will starve; without Stars, the company has no future.
Anchor fast decisions
Based on "cash flow portfolio". Businesses are classified into four types by market growth rate (vertical) and relative market share (horizontal): Cash Cows supply cash, Stars require investment, Question Marks require decisions, Dogs are divested.
MINIMUM ACTION
In progress 0/1Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/BCGverified
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