Cognitive Scaffold

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MENTAL MODEL · M5598

Capitalocene

Capitalocene
StructureHigh supportLogic
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

It argues that the term "Anthropocene" misleads responsibility, as if all humans collectively damaged the Earth. In reality, it is capitalism—a specific way of organizing nature (pursuing infinite accumulation, cheapening nature)—that has led to the ecological crisis. It should be called the Capitalocene.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Precise attribution of responsibility. Solving environmental problems cannot rely solely on appealing to individual morality (e.g., using fewer straws); it must confront the logic of capital accumulation. This requires that in business design, we must internalize externalities (environmental costs), otherwise the system cannot sustain.

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Anchor fast decisions

The "Capitalocene" is a term proposed in contrast to the "Anthropocene," arguing that it is not a generic "humanity" but the capitalist mode of production and its logic of accumulation that are the fundamental drivers of the climate and ecological crisis. It traces geological-scale changes back to a specific social formation.

MINIMUM ACTION

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/CapitaloceneZH · Explicit
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