Gartner Hype Cycle
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
New technologies go through five stages from concept to maturity: Technology Trigger → Peak of Inflated Expectations → Trough of Disillusionment → Slope of Enlightenment → Plateau of Productivity.
SCAFFOLDING EFFECT
Reduce cognitive load
The emotional cycle of technology investment. Do not blindly follow trends during the Peak of Inflated Expectations, nor abandon prematurely during the Trough of Disillusionment. The real opportunity lies in the Slope of Enlightenment.
Anchor fast decisions
The market's interpretation of new technologies follows an emotional cycle: initial hype inflates expectations, the gap between expectations and reality leads to disillusionment, and then as value is pragmatically validated, the technology steadily matures. The curve depicts this mismatch between expectations and reality.
MINIMUM ACTION
In progress 0/4Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Gartner_hype_cycleverified
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