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MENTAL MODEL · M3686

Viral Marketing

Viral Marketing
CreateHigh supportDesign Thinking
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Version 1.0.0 · Updated 2026-07-28

CORE DEFINITION

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product

anchor

Anchor fast decisions

Utilizes users' social relationship chains to achieve exponential information diffusion. The core metric is the viral coefficient K (the number of new users each user brings), and when K>1, self-sustaining growth occurs.

MINIMUM ACTION

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/Viral_marketingZH · Explicit
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