Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M3679

Growth Hacking

Growth Hacking
BusinessHigh supportMarketing
Included
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Version 1.0.0 · Updated 2026-07-28

CORE DEFINITION

Growth hacking is a subfield of marketing focused on the rapid growth of a company. It is referred to as both a process and a set of cross-disciplinary (digital) skills. The goal is to regularly conduct experiments, which can include A/B testing, that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that do not, before investing heavily in marketing.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Growth hacking is a subfield of marketing focused on the rapid growth of a company. It is referred to as both a process and a set of cross-disciplinary (digital) skills. The goal is to regularly conduct experiments, which can include A/B testing, that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that do not, before investing heavily in marketing.

anchor

Anchor fast decisions

Replace budget with data and technology; use rapid experiments (hypothesis-test-iterate) to find scalable acquisition/retention levers; integrate product, marketing, and technology.

MINIMUM ACTION

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/Growth_hackingZH · Explicit
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