Crossing the Chasm
Version 1.0.0 · Updated 2026-07-28
CORE DEFINITION
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
SCAFFOLDING EFFECT
Reduce cognitive load
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines
Anchor fast decisions
Moore proposes that there is a "chasm" between early adopters and the early majority for high-tech products. The mechanism is that the two groups have different risk preferences and decision-making bases; crossing requires focusing on a niche market and doing it deeply (bowling alley strategy).
MINIMUM ACTION
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- en.wikipedia.orghttps://en.wikipedia.org/wiki/Crossing_the_Chasmverified
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