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MENTAL MODEL · M3396

YIMBY - Yes In My Backyard

YIMBY - Yes In My Backyard
BusinessHigh supportEconomics
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Version 1.0.0 · Updated 2026-07-31

CORE DEFINITION

Opposite of the NIMBY (Not In My Backyard) effect. Community residents welcome new development projects (such as high-density housing, infrastructure) because they bring economic vitality and convenience.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Interest alignment. Why do some oppose (NIMBY) and some support (YIMBY)? Because the distribution of benefits differs. To drive change, one cannot just talk about grand principles; one must distribute the dividends of change to the people in the "backyard," turning resistance into momentum.

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Anchor fast decisions

Residents' attitudes toward development depend on the distribution of benefits: when the local community can directly share in economic dividends and convenience, they become "YIMBY"; otherwise, they become "NIMBY." By distributing the dividends of change to those affected, resistance can be transformed into momentum.

MINIMUM ACTION

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Source support: Explicit

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    zh.wikipedia.orghttps://zh.wikipedia.org/wiki/%E8%BF%8E%E8%87%82%E6%95%88%E6%87%89ZH · Explicit
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