MENTAL MODEL · M3093

Fogg Behavior Model

CreateHigh supportDesign Thinking

Included

Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The formula for behavior occurrence: B = MAP. - B (Behavior): The behavior. - M (Motivation): The desire to do it. - A (Ability): The ease of doing it. - P (Prompt): The reminder or trigger. - Behavior occurs only when motivation is sufficient, ability is adequate (easy), and there is a trigger. - Scaffold role: Production

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Production

anchor

Anchor fast decisions

Behavior B occurs only when motivation M, ability A, and prompt P are all present: B = MAP. If any element is insufficient, the behavior does not occur; motivation fluctuates greatly, so design should focus more on enhancing ability and the reliability of prompts.

MINIMUM ACTION

In progress 0/1

Practice this model in one real situation:

First, clarify the target behavior B. Second, enhance ability A (simplify steps, lower barriers). Third, set reliable prompts P (timing of triggers). Fourth, when motivation is low, use tiny habits to bypass low motivation rather than forcing it.

Check to track your progress (stored locally)

Learning progress0%

account_treeGenealogyexpand_more

menu_bookReferencesexpand_more

Source support: Explicit

link
en.wikipedia.orghttps://en.wikipedia.org/wiki/Behavioural_change_theoriesZH · Explicit
verified

RELATED MODELS