Cognitive Scaffold

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MENTAL MODEL · M2853

Bounded Ethicality

Bounded Ethicality
BehaviorHigh supportPsychology
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Updated 2026-07-31

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INTRODUCTION

English translation pending.

CORE DEFINITION

Bounded ethicality is a concept from behavioural ethics, developed by researchers such as Max Bazerman and Ann Tenbrunsel. It holds that ethical failure does not require bad intentions. Cognitive limits, self-serving interpretations, and situational pressure cause people who genuinely care about morality to behave unethically while believing they are behaving well. The constraint is not character but the boundedness of moral perception itself, so good people do bad things and usually do not know it.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Self-Monitoring: stop relying on the reassurance that you are a good person. - Auditing Context: inspect incentive pressure and groupthink for quiet erosion of your standards. - Designing Systems: replace appeals to goodwill with transparent process and clear accountability.

anchor

Anchor fast decisions

Moral judgement is limited by attention and framing. People attend to a few salient features, reinterpret ambiguous acts in their own favour, and normalise small deviations until they become routine. Because each step is small and locally justified, the drift stays invisible, and the person keeps a clean self-image while behaviour moves.

MINIMUM ACTION

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Practice this model in one real situation:

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Source support: Explicit

  • link
    banaji.sites.fas.harvard.eduhttps://banaji.sites.fas.harvard.edu/research/publications/articles/2005_Chugh_DAMoore.pdfZH · Explicit
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