Cognitive Scaffold

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MENTAL MODEL · M2202

Similarity Bias

Similarity Bias
BehaviorHigh supportSocial Psychology
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The process by which individuals tend to develop greater liking and trust for others who share similar values, backgrounds, or characteristics, thereby influencing their judgments and decisions.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

A bias that favors those similar to oneself, influencing trust and judgment.

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Anchor fast decisions

Similarity bias: a preference for people or things similar to oneself, affecting hiring, cooperation, and judgment, and reducing diversity.

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Source support: Explicit

  • link
    en.wikipedia.orghttps://en.wikipedia.org/wiki/Affinity_biasZH · Explicit
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