Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M2122

Revealed Preference

Revealed Preference
DecideHigh supportDecision Science
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Don't listen to what consumers say they like (stated preference), but watch what they do (where they spend their money). Only preferences revealed through actual choice behavior are real. Scaffolding role: - Distinguishing truth from falsehood: User surveys say 'I would buy eco-friendly products,' but at checkout they buy cheaper non-eco-friendly products. When making decisions, always trust the vote of the wallet, not the vote of the questionnaire.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Distinguishing truth from falsehood: User surveys say 'I would buy eco-friendly products,' but at checkout they buy cheaper non-eco-friendly products. When making decisions, always trust the vote of the wallet, not the vote of the questionnaire.

anchor

Anchor fast decisions

Samuelson proposed: there is no need to ask people what they prefer, but to infer from their actual choices—under budget constraints, 'voting with one's feet' reveals true preferences, which is superior to verbal statements.

MINIMUM ACTION

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Source support: Explicit

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    zh.wikipedia.orghttps://zh.wikipedia.org/wiki/%E9%A1%AF%E7%A4%BA%E6%80%A7%E5%81%8F%E5%A5%BDZH · Explicit
    verified

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