Reinforcement Theory
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
Proposed by Skinner: the frequency of a behavior is increased or decreased through positive reinforcement, negative reinforcement, and punishment, emphasizing the role of behavioral consequences in shaping learning.
SCAFFOLDING EFFECT
Reduce cognitive load
Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs. The main assumption that guides this theory is t…
Anchor fast decisions
Reinforcement theory (Skinner) holds that behavior is shaped by its consequences: positive/negative reinforcement increases the frequency of behavior, while punishment and extinction decrease it. It views learning as a connection of 'stimulus-response-consequence', rather than internal understanding.
MINIMUM ACTION
In progress 0/5Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Reinforcement_theoryverified
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