Cognitive Scaffold

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MENTAL MODEL · M1995

Two-Factor Theory

Two-Factor Theory
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Herzberg proposed that satisfaction and dissatisfaction are determined by two independent sets of factors: hygiene factors and motivators. Only motivators can truly drive motivation.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

The Two-Factor Theory (also known as Motivation-Hygiene Theory) was proposed by American psychologist Frederick Herzberg in the late 1950s.

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Anchor fast decisions

Herzberg proposed that two different sets of factors lead to satisfaction and dissatisfaction: 'motivators' (achievement, recognition, growth) bring satisfaction, while 'hygiene factors' (salary, conditions, relationships) only cause dissatisfaction when absent; their presence does not necessarily lead to satisfaction.

MINIMUM ACTION

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Source support: Explicit

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    zh.wikipedia.orghttps://zh.wikipedia.org/wiki/%E5%8F%8C%E5%9B%A0%E7%B4%A0%E7%90%86%E8%AE%BAZH · Explicit
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