Cognitive Scaffold

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MENTAL MODEL · M1938

Experience Economy

Experience Economy
BusinessHigh supportEconomics
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The fourth level of economy after agriculture, industry, and services. Enterprises provide not products or services, but unique and memorable experiences. Starbucks sells not coffee (a service) but the experience of the 'third place'.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Dimensional upgrade: When products and services are homogeneous, turn the business into a 'theater'. Let users gain emotional resonance during consumption, and you can charge admission (premium).

anchor

Anchor fast decisions

When goods and services are homogeneous and marginal value diminishes, competition shifts to 'memorable experiences during consumption'—enterprises inject staged and emotional design into delivery, making customers pay for 'feelings and memories' (premium higher than the function itself). The value hierarchy rises from goods to services to experiences to transformations.

MINIMUM ACTION

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Source support: Explicit

  • link
    en.wikipedia.orghttps://en.wikipedia.org/wiki/Experience_economyZH · Explicit
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