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MENTAL MODEL · M1858

The Paradox of Choice

The Paradox of Choice
BehaviorHigh supportPsychology
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Schwartz points out that too many options can cause anxiety, decision fatigue, and decreased satisfaction; appropriately limiting choices can enhance well-being.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

The Paradox of Choice – Why More Is Less is a book about overchoice written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The book analyzes the behavior …

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Anchor fast decisions

Synonymous with the 'paradox of choice', it refers to how excessive options lead to anxiety and dissatisfaction, undermining decision quality.

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/The_Paradox_of_ChoiceZH · Explicit
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