Cognitive Scaffold

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MENTAL MODEL · M1821

Surveillance Capitalism

Surveillance Capitalism
BusinessHigh supportPolitical Economy
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

A new economic order that claims human experience is free raw material, extracted and converted into behavioral data. These data are used to predict, guide, and even control our behavior for profit.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Data awakening: Realize that "if the product is free, you are the product." When using convenient digital services, understand that you are giving up the right to predict and control your own behavior.

anchor

Anchor fast decisions

Zuboff: A new form of capitalism that extracts human experience as behavioral data for free and uses it to predict behavior and make a profit.

MINIMUM ACTION

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Source support: Explicit

  • link
    en.wikipedia.orghttps://en.wikipedia.org/wiki/Surveillance_capitalismZH · Explicit
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