Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M1546

Retention

Retention
BusinessHigh supportMarketing
Included
account_tree

Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The proportion of users who continue to use a product after a period of time. Compared to acquisition, retention is a core metric for measuring whether a product has real value.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Focus on the leaky bucket effect. If retention is low, acquiring more new users is just pouring water into a leaking bucket. In personal growth, don't just focus on how much new knowledge you learn (acquisition), but on how much you remember and use (retention).

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Anchor fast decisions

Retention refers to the proportion of users who continue to use a product or service within a certain period. It is a core metric for measuring value and stickiness, and often determines long-term growth more than acquisition.

MINIMUM ACTION

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/RetentionZH · Explicit
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